Marketo Launchpoint vs. other Marketing Automation Tools
30/06/2015 14:30
Marketo Launchpoint vs. other Marketing Automation Tools
There are actually lots of marketing and email automation tools already in the market but to find the best tool, there are 3 things that you should look into - the providers' strength of their partnerships, integration and ecosystem. The best method to find this is by comparing their respective market places.
This post will give a quick overview of Marketo Lauchpoint and its market place comparison with other leading automation software.
Marketo Launchpoint
With its debut in Nov 2012, Marketo Launchpoint is only one year old but it has grown to become very popular among business owners. The Launchpoint has 30+ solution partners and more than 200 apps partners. But, in terms of actual integrations, Marketo has only 12 ‘Marketo Integrated’ products.
Marketo does have its dedicated site (developer.marketo.com) for developers and in addition offers an open API. Marketo also offers an application on-boarding process to enable customers quickly maximize their services. With all this, expect Marketo Launchpoint to grow at a much faster rate.
ExactTarget’s HubExchange
ExactTarget’s HubExchange is the latest edition to the automation marketplace. This software was introduced in July 2013. With only 79 listed, HubExchange doesn't top the apps segment. But, a lot of them are actually fully integrated with ExactTarget marketing cloud.
This program is separate to ExactTarget's partner web-site, the Orange Partner Network. ExactTarget only has nine service partners listed, significantly less than Marketo Launchpoint. ExactTarget excels in channel partners, with a massive 99+ partners listed.
ExactTarget does not have a dedicated developer site. But, it has an open-API and also API documentation. Given that Salesforce.com has purchased ExactTarget, customers of ExactTarget can now enjoy full access to tons of Salesforce AppExchange applications.
Hubspot’s Marketplace
Debuted in July 2011, the Hubspot's Marketplace is over 2 years old. Hubspot's Marketplace has around 500 templates (developed by 3rd party designers) to select from and its service partners list is also quite large (240+).
Hubspot’s Marketplace lags behind others with regards to 3rd party applications, though it might seem odd given that they offer an open API and also a dedicated developer web-site. The reason is, Hubspot does not promote API-only integrations however it recommends Marquee to their customers as a high value and quality integration.
Eloqua’s Appcloud
The Appcloud was introduced by Eloqua in the year 2011. It has a respectable 100+ integrated apps listed; this is quite a few greater than Marketo Launchpoint.
But right after January 1st 2014, developers should become member of Oracle Partner Network if they would like to develop any new apps for the AppCloud, so you might not see inclusion of new applications as frequently like before.
Topliners is the Eloqua's community site dedicated mainly to web developers. Furthermore, its partner listing is outside of the Appcloud and also lists a quite very few partners with 35 overall.
Pardot App Center
The total number of apps presently listed in Pardot's App Center is very small, with just 30+ apps. Furthermore, they do not have standalone market place website to cater to its customers.
Pardot features a dedicated developer site as well as an open API. Pardot has got only 35+ service partners and this number is much lower than that of Launchpoint.
On the whole, it is clear that Marketo Launchpoint is definitely a strong contender and also in the key trumps within its competitor’s market places. Only ExactTarget's Hubexchange is packed with similar features like Launchpoint. The strength of integration, partnerships and ecosystem is clearly visible from the features of Marketo Launchpoint.
Marketo provides a developer platform and an open API to support LaunchPoint clients. For more information click here.